Strong Men Take Action by Putting their Health First

Afrikaanse Media Vrystelling

Sound Bites

29 October 2026 – The Cancer Association of South Africa (CANSA) launches its ‘Strong Men Take Action’ campaign this November, encouraging men to note changes in their bodies, and seek medical advice without delay. Feeling anxious about a possible diagnosis is natural, however, the campaign reminds men that early detection could save their lives, encouraging them to overcome fear, embarrassment or misconceptions that could prevent them from seeking medical advice.

“Prostate cancer is the most commonly diagnosed cancer among men globally and in South African men, with a lifetime risk of 1 in 17 (National Cancer Registry 2024). Research also indicates that the risk for aggressive prostate cancer is higher in black men*. The campaign debunks myths about the cause of cancer in certain communities – it is a medical condition that is treatable if detected in the early stages. As it may develop without obvious symptoms in its early stages, conversations about personal risk and appropriate cancer screening are important. Men who are diagnosed also need emotional support,” Lorraine Govender, CANSA National Manager Health Programmes, explains.

Stuart Hopwood

Stuart Hopwood had no symptoms when he was diagnosed with stage 4 prostate cancer. His experience highlights the importance of regular health checks and discussing appropriate cancer screening with a healthcare professional. Says Hopwood, “Feeling well can be deceiving. My diagnosis came through a routine PSA blood test requested by my GP. It came as a major shock as I felt fine, and I really battled to come to terms with the diagnosis.”

Hopwood’s experience has made him a firm advocate for taking action: “Simply have yourself tested regularly, as early detection can change the outcome. Men tend to have the idea that we are strong, and nothing can harm us,” he says. He believes this is what makes it harder for men to have conversations about their health or seek help.

“My advice to all men is that we need to take our health seriously,” says Hopwood. “Older men can take a leaf out of younger men’s books, as they seem more comfortable talking to male friends about personal concerns.”

For Hopwood, support from his wife, children and close friends has been important in coping with the effects of cancer and treatment.

“You can look fine, but emotionally and internally you are suffering with aches, pains and fatigue,” he says. “Sometimes all a cancer patient needs are someone to lend an ear. Families, friends, colleagues and communities can help by listening without judgement and encouraging men to seek professional advice or counselling. Practical support might include helping someone find a service, arranging transport or accompanying him to an appointment.”

Know your body and act on changes

CANSA Care Centres offer a prostate-specific antigen (PSA) blood test that can help identify elevated PSA levels, which may indicate prostate cancer. Although this is not always the case, a healthcare professional does need to investigate it.

CANSA recommends routine PSA testing:

• annually, from age 40 for all men at high risk of prostate cancer: men with more than one first-degree relative (father, brother or son) who had prostate cancer at an early age (younger than 65 years).
• annually, from age 45 for all males who are at moderate risk of prostate cancer: men with a history of prostate cancer on either the mother or father’s side, or with a first-degree relative (father, brother, or son) diagnosed with prostate cancer at an early age (younger than 65 years)
• once every two years, for all males from age 50 years

It is important for men to know what their body feels like – if they are younger than the screening age indicated and note a change in their prostate or testicles, this should be examined by a medical professional. Testicular cancer is less common than prostate cancer but remains an important concern for younger men. Men from onset of puberty – 15 to 49 years, need to examine their testicles each month, preferably after a bath or shower. A lump, swelling, discomfort or an unexplained change in a testicle’s size or texture should be assessed promptly by a healthcare professional.

Community Conversations

“Through its annual partnership with the Hollard Daredevil Run, promoting awareness and funding access to screening services, and the Takealot ‘Check Your Package’ awareness campaign this year, CANSA helps bring conversations about prostate and testicular cancer into public spaces. Humour, visibility and collective participation challenge stigma and encourage men to take their health seriously. CANSA also provides cancer information, and free counselling and support groups to people affected by cancer and their families, and CANSA Care Homes offer accommodation for patients receiving treatment far from home.”

“Strong men take action. Men are invited to take care of their health by taking the next step,” Govender concludes.

Reference:

Bornman, R. (2019). CANSA Detectives Booklet 8: Southern African Prostate Cancer Study (SAPCS). Cancer Association of South Africa (CANSA). Available at: https://cansa.org.za/files/2020/02/Cancer-Detectives-Booklet-8-Southern-African-Prostate-Cancer-Study-SAPCS-Prof-Riana-Bornman.pdf (Accessed: 29 October 2026).

(For more information, please contact Lucy Balona, Head: Marketing and Communication at CANSA at email lbalona@cansa.org.za. Call 011 616 7662 or mobile 082 459 5230).

Published: 2 November 2026 | Last Updated: 2 November 2026
Categories: Advocacy, Balanced Lifestyle, CANSA Highlights, Media Releases & News, Men's Health, Types of cancer