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CANSA Seal of Recognition CANSA Seal of Recognition

CANSA Smart Choice Seal of Recognition

Helping Consumers Make Healthier Choices

The CANSA Smart Choice Seal of Recognition identifies products that meet evidence-based health and safety criteria, helping consumers make informed purchasing decisions while supporting cancer risk reduction.

The CANSA Smart Choice Seal of Recognition is part of our ongoing effort to reduce exposure to carcinogens and other cancer risk factors. Through this programme, CANSA promotes a smart, balanced lifestyle by placing its Seal of Recognition logo on products that support healthier, informed choices.

Share Your Feedback

Help improve the CANSA Seal of Recognition programme by completing our quick survey. Your input helps ensure the Seal of Recognition continues to support smart, safe choices for consumers.

Download Information Leaflets

Whether you’re looking for healthier products or considering applying for the CANSA Seal, our leaflets provide helpful information about the programme.

Seal of Recognition Categories

The CANSA Seal of Recognition is awarded across five categories:

  • Protection: Products that reduce exposure to environmental carcinogens, particularly UV radiation.
  • Edible Consumer Goods: Food and beverages that support cancer risk reduction through healthier nutritional profiles.
  • Non-Edible Consumer Goods: Everyday products that minimise exposure to harmful chemicals.
  • Patient Care Products: Products designed to support individuals undergoing treatment or managing health conditions.
  • Physical Activity Programmes: Organisations, exercise programmes and equipment/products that support the recommended physical activity guidelines.

Benefits for Your Brand

Displaying the CANSA Seal of Recognition on your product packaging and promotional material:

  • Builds consumer trust
  • Strengthens your brand reputation
  • Demonstrates your commitment to health-conscious products
  • Provides a competitive advantage in the market

Interested in applying? We recommend reviewing the endorsement criteria for your product category before submitting the pre-screen application.

Learn more about the application process and endorsement criteria →

Put CANSA Smart Choice Seal of Recognition on Your Product!

APPLY FOR CANSA
SEAL OF RECOGNITION

CRITERIA PER CATEGORY

VIEW APPROVED PRODUCTS

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APPROVED CANSA Smart Choice Seal of Recognition Products

Approved products may be bought directly from Smart Choice Seal partners

  • Protection

    Protection

  • Products in the Protection category offer protection against natural environmental elements that may lead to cancer, such as solar radiation, contaminated water and air pollution. These products include, but are not limited to: sunscreens, UV-protective garments & sun gear, sunglasses, shade items, solar and other radiation warning devices.

  • UV Garments / Sun Gear Products SUNSCREEN PRODUCTS
  • Edible Consumer Goods


    Edible Consumer Goods

  • Products in the Edible Consumer Goods category support a healthier lifestyle and may help reduce the risk of cancer. These products are free from known carcinogens, toxins, hormones, and endocrine disruptors, and include items such as dairy, plant foods, meat, poultry, fish, healthy fats and oils, nuts, seeds, and beverages.

  • VIEW PRODUCTS
  • Non-Edible Consumer Goods


    Non-Edible Consumer Goods

  • Products in the Non-edible Consumer Goods category do not contain carcinogenic, hormone-disrupting, or toxic substances that can be absorbed through the skin, inhaled or leach into food. These products include, but are not limited to, food preparation devices, containers, toiletries, sanitary products, and household cleaning materials.

    CANSA does not endorse cosmetic products due to safety and reputational risks.

  • VIEW PRODUCTS
  • Patient Care

    Patient Care

  • Products in the Patient Care category may enhance the quality of life, dignity, health, care, and support of cancer patients and survivors, and are free of all known cancer-causing and hormone-disrupting chemicals.

  • VIEW PRODUCTS
  • Physical Activity

    Physical Activity

  • The Physical Activity category covers organisations, exercise programmes, and equipment/products that support the recommended physical activity guidelines. These offerings promote a balanced lifestyle and may help lower cancer risk.

  • VIEW PRODUCTS

Benefits for Your Brand

Today’s consumers are increasingly health-conscious and actively seek products that support healthier lifestyles. The CANSA Smart Choice Seal provides trusted, on-pack recognition that helps your product stand out on the shelf and demonstrates your commitment to health and quality.

Displaying the CANSA Smart Choice Seal on your product packaging and promotional materials can benefit your brand by:

  • Demonstrating independent, evidence-based verification.
  • Building consumer confidence and strengthening retailer trust.
  • Confirming compliance with relevant national legislation and recognised local and international standards.
  • Differentiating your product from competing brands through trusted health endorsement.
  • Positioning your brand as responsible, health-conscious and consumer-focused.
  • Creating opportunities to collaborate with CANSA on educational and community awareness initiatives.
  • Increasing brand visibility through promotion on the CANSA website, social media platforms, newsletters and selected awareness campaigns.

Contact Us

For more information about the CANSA Smart Choice Seal of Recognition programme or the application process, please contact:

Kudzai Nyaruve
CANSA Seal of Recognition Manager

Tel: 011 616 7662
Email: cansaseal@cansa.org.za

Revitalising the CANSA Smart Choice Seal of Recognition
Disclaimer

The CANSA Smart Choice Seal of Recognition (CSoR) section of the CANSA website may contain (or you may be sent through this site) links to other websites or content belonging to or originating from third parties or links to websites, and features in banners or other advertising. Such external links are not investigated, monitored, or checked for accuracy, adequacy, validity, reliability, availability, or completeness by us.

We do not warrant, endorse, guarantee, or assume responsibility for the accuracy or reliability of any information linked to third-party websites linked through this or any other website or feature linked in any advertising of the CANSA Smart Choice Seal of Recognition products or our partners. We will not be a party to or in any way responsible for monitoring any transaction between third-party providers of CANSA Smart Choice Seal of Recognition products or services.

 0800 22 6622 Toll Free
 072 197 9305 English and Afrikaans (text only)
 071 867 3530 isiXhosa, isiZulu, Sesotho, Setswana and Sepedi (text only)

 

info@cansa.org.za

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