Products in the Protection category offer protection against natural environmental elements that may lead to cancer, such as solar radiation, contaminated water and air pollution. These products include, but are not limited to: sunscreens, UV-protective garments & sun gear, sunglasses, shade items, solar and other radiation warning devices.

Products in the Edible Consumer Goods category support a healthier lifestyle and may help reduce cancer risk. These products are free from all known carcinogens, toxins, hormones, and endocrine disruptors. Products include, but are not limited to, dairy, plant foods, meat, poultry, fish, healthy fats and oils, nuts, seeds, and beverages.

Products in the Non-edible Consumer Goods category do not contain carcinogenic, hormone-disrupting, or toxic substances that can be absorbed through the skin, inhaled or leach into food. These products include, but are not limited to, food preparation devices, containers, cosmetics, toiletries, sanitary products, and household cleaning materials.

Products in the Patient Care category may enhance the quality of life, dignity, health, care, and support of cancer patients and survivors, and are free of all known cancer-causing and hormone-disrupting chemicals.

The Physical Activity category covers organisations, exercise programmes, and equipment/products that support the recommended physical activity guidelines. These offerings promote a balanced lifestyle and may help lower cancer risk.