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CANSA Seal of Recognition

The Smart Choice endorsement programme is part of an ongoing effort by the Cancer Association of South Africa (CANSA) to reduce exposure to carcinogens and other risk factors associated with cancer development.

  • Credibility
  • Promotion & Benefit
  • Seal of Recognition Categories
  • Apply for CANSA’s Seal of Recognition

CANSA aims to promote a smart, balanced lifestyle using the CANSA Smart Choice Seal as a tool to assist the public in making healthier, informed choices.

Revitalising the CANSA Seal of Recognition Programme

Consumers have become more health-conscious, therefore on shelf identification, as a healthier product option, has become crucial to brand development and essential to brands competing for limited shelf space.

Consumers associate the CANSA Smart Choice Seal with healthy eating and cancer risk reduction, therefore the use of the seal on product packaging and promotional activity will promote and benefit your business by:

  • Demonstrating independent verification of quality
  • Increasing credibility and acceptance with consumers and retailers
  • Demonstrating compliance with the latest local and international standards and national label legislation
  • Distinguishing your product as the healthier alternative to the competing products
  • Establishing your brand as responsible, health-conscious, consumer-centered
  • Utilising the opportunity to host joint promotions with CANSA to educate or uplift the community
  • Receiving promotional exposure at and via CANSA eNewsletters

Alice Victor
(CANSA Seal of Recognition Administrator)
Tel: 084 241 3997

CANSA Seal of Recognition Categories

  • Products that offer protection against natural environmental elements that may lead to cancer, such as solar radiation, contaminated water and air pollution may apply to bear the CANSA Smart Choice Seal. These products include, but are not limited to: sunscreens, UV-protective garments & apparel, sunglasses, shade items, solar and other radiation warning devices.

  • Edible products that may assist in reducing cancer risk and are free of all known carcinogens, toxins hormone, and/or endocrine disruptors may apply to bear the CANSA Smart Choice Seal. These products include, but are not limited to dairy products, plant foods, meat, poultry, fish, healthy fats and oils, nuts, seeds, and beverages.

  • Non-edible consumer products that do not contain carcinogenic, hormone disruptive, or toxic substances that can be absorbed through the skin, inhaled or leach into food may apply to bear the CANSA Smart Choice Seal. These products include, but are not limited to food preparation devices, containers, cosmetics, toiletries, sanitary products, and household cleaning materials.

  • Products that may enhance the quality of life, dignity, health, care, and support of cancer patients and survivors and that are also free of all known cancer causing and hormone disruptive chemicals.

  • Organisations, exercise programmes and equipment / products that can help support the recommended physical activity guidelines and promote a balanced lifestyle to lower the cancer risk.


 0800 22 6622 Toll Free
 072 197 9305 English and Afrikaans (text only)
 071 867 3530 isiXhosa, isiZulu, Sesotho, Setswana and Sepedi (text only)


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