Sunscreen root4 Receives CANSA Seal of Recognition
root4 is the perfect addition to the CANSA Smart Choice family as it not only meets national and international sun protection standards, but it’s also safe for the environment.
#LowerCancerRisk #CANSASmart Choice #SunSmart
Kudzai Nyaruve, CANSA’s Seal of Recognition Coordinator, explains, “We’re proud to add root4 to our approved range of sunscreens in our on-going bid of reducing the risk of cancer by being SunSmart. This product, which meets our regulations and is safe for babies, children, and adults, speaks to CANSA’s mission promoting a smart, balanced, lifestyle using the CANSA Smart Choice Seal as a tool to assist the public in making healthier informed choices.”
Sunscreens that carry the CANSA Smart Choice Seal have been verified by approved, independent, testing laboratories and are deemed safe to use and as effective protection against harmful damage caused by the sun. All CANSA Smart Choice Seal sunscreens offer ultraviolet A (UVA) and ultraviolet B (UVB) protection and a Sun Protection Factor (SPF) of between 20 and 50.
Developed by Cape Town Dermatologist, Dr Vanessa Lapiner, root4, is a mineral SPF50 forcefield that shields damaging UV rays, pollution, and blue light from devices while nourishing and moisturising the skin.
“It’s a privilege to partner with an Association whose values resonate so closely to those of root4. As a non-negotiable, we carefully select ingredients that are sustainable, cruelty-free, and meticulously sourced to be high performance, results-driven, backed by science, and above all – safe. Parabens, phthalates, petrochemicals, fragrances, and sodium lauryl sulphates, for instance, are all quite common; these can interfere with your hormones and could even be contaminated with carcinogens. This trade-off with safety is a compromise we are simply not prepared to accept,” says Dr Lapiner.
root4 does not contain any fillers and is free from harmful chemicals (petrochemicals, PEGs, mineral oils, liquid paraffin, GMOs, silicones, oxybenzone, microplastics, artificial dyes) and artificial fragrances. It offers superior protection from damaging UV rays utilising the only two UV filters that are currently considered to be GRASE (Generally Regarded As Safe and Effective) by the U.S. Food and Drug Administration.
Dr Lapiner adds, “root4 makes safe skincare that delivers on its promises. A brand looking to transform your skin, your outlook, our planet. We’re also a community that lifts each other up by giving back. We embody so much of CANSA’s mission statement and are proud to carry the Seal of a company that is equally invested in our mission to #root4good in the world of skincare.”
CANSA recommends an approved sunscreen when in the sun as well as UV protective clothing and hats, bearing the CANSA Smart Choice Seal to stay safe. Avoid direct sunlight between 10am and 4pm when the sun’s rays are most dangerous. Stay in the shade or under an (UV protective) umbrella as much as possible. UV rays reflect off cement, water, sand, glass, and grass and can therefore cause sunburn in the shade and throughout the year, not just in summer.
root4 is available to purchase online at root4.skin