Video Prostate Screening: CANSA Says Don’t Fear the Finger

CANSA raises awareness of prostate cancer, the most common male cancer globally and locally and showing significant increases. According to the National Cancer Registry, South African men have a 1:17 risk for being diagnosed in their lifetime. International and local research indicates that the risk for aggressive prostate cancer is higher in black men.

Prostate Specific Antigen (PSA) blood tests are available at CANSA Care Centres countrywide to help detect prostate abnormalities early. CANSA advises men to talk with a doctor or the local health facility about screening tests, beginning at 40 for men with a first-degree relative diagnosed at an early age and at 45 for all other men. The PSA blood tests in combination with a digital rectal examination (DRE) are optimal for screening for prostate cancer. #CANSAscreening

“Encourage your loved ones, family and friends to take care of their health and to get screened. Early detection can save your life. Watch the new Hello FCB video in collaboration with CANSA, to help promote awareness and get men to realise the importance of early detection.

2020 – We’re thrilled to announce that our ‘Don’t fear the Finger’ video promoting awareness of Prostate Specific Antigen (PSA) tests and our Men’s Health programme, has won two awards presented by the Loeries! ‘Don’t Fear the Finger’ won Bronze in the Digital Social Media for HelloFCB+ and a Gold in the Film – TV & Cinema Commercials. We’re so grateful to HelloFCB+ the advertising agency that made the video for CANSA all at no cost. It’s great to have partners like them on board to help fight cancer.