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PEP & CANSA Launch Dry & Detect Towel Initiative to Boost Breast Self-Exam Education

In honour of Breast Cancer Awareness Month this October, PEP, South Africa’s largest single-brand retailer, has partnered with the Cancer Association of South Africa (CANSA) to launch The Dry & Detect Towel Initiative. An estimated half a million towels have been donated to CANSA Care Centres across the country to help remind women to check themselves – keeping breast self-exams top of mind when their tops are off.​

Keeping Breast Health Top of Mind

The Dry & Detect Towel Initiative is designed to make breast self-exams a regular, convenient habit for women. Each towel includes a tag containing crucial information on conducting self-exams, along with a QR code that links to an educational microsite featuring further resources. The towel serves as a gentle reminder that early detection of breast cancer can significantly improve survival rates.​

By encouraging women to become familiar with the normal look and feel of their breasts, this initiative aims to help them notice any unusual changes early on.​

“We are honoured to be part of this life-saving initiative,” said Lorraine Govender, CANSA National Manager: Health Programmes. “Partnering with PEP allows us to reach more women directly in their communities, equipping them with the resources and knowledge they need to detect cancer early.”​

Join the Movement – #DryAndDetectSelfExam

PEP is inviting the public to take part by performing their own breast self-exams, posting a selfie wearing any pink towel, and using the hashtag #DryAndDetectSelfExam. Participants are encouraged to tag their friends, spreading awareness and supporting the fight against breast cancer.​

CANSA offers a unique integrated service to the public and to all people affected by cancer. CANSA is a leading role-player in cancer research and the scientific findings and knowledge gained from our research are used to realign our health programmes, as well as strengthen our watchdog role to the greater benefit of the public. Our health programmes comprise health and education campaigns; CANSA Care Centres that offer a wide range of care and support services to those affected by cancer; stoma and other clinical support; medical equipment hire, as well as a toll-free line to offer information and support. We offer a Tele Counselling service in seven languages free of charge. We also supply patient care and support in the form of 8 CANSA Care Homes in the main metropolitan areas for out-of-town cancer patients and CANSA-TLC lodging for parents and guardians of children undergoing cancer treatment.

Queries CANSA

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 072 197 9305 English and Afrikaans (text only)
 071 867 3530 isiXhosa, isiZulu, Sesotho, Setswana and Sepedi (text only)
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 0800 22 6622 Toll Free
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