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Breast is Best

28 March 2022 – CANSA announces its partnership with ‘The Breast Mom’, an online breastfeeding speciality space, offering breastfeeding support products, accessories, and advice.

#FightingCancerTogether #BreastIsBest #CANSACares #TheBreastMom

When it comes to breastfeeding, passion is in big supply with the aim of encouraging mothers to breastfeed their babies when possible.

Jackie Toy, from the Breast Mom, explains, “The impact of breastfeeding is evident from day one and remains long after baby weans. The bond it creates is unbreakable, and incredible health benefits exist for both mom and baby. We’re here to help as many moms as possible, breastfeed their babies in comfort and confidence. We’re honoured to be affiliated with CANSA and will be donating a portion of our profits from the sale of each Breast Bag.”

The Breast Mom are the creators of The Breast Bag, the perfect breastfeeding gift, complete with a downloadable support guide and filled with mindfully crafted breastfeeding accessories and mom must-haves.

South Africa has some of the lowest exclusive breastfeeding rates in the world in the first six months of a baby’s life, according to the World Health Organization, sitting at an estimated 32%. It’s believed that much of this comes down to a lack of knowledge, personal attributes of the mother (including age, education, self-confidence, HIV status), the influence of family and community and traditional and cultural practices. Exclusively breastfeeding babies for six months and continuing breastfeeding beyond six months, benefits them in numerous ways.

Lucy Balona, spokesperson for CANSA adds, “We welcome the addition of The Breast Mom as a cause-related partner to further educate mothers about lowering the cancer risk.  Mothers benefit from breastfeeding as there is strong evidence that shows those who breastfeed exclusively for six months and beyond, have a lower chance of developing breast cancer. The risk for endometrial and ovarian cancers is also reduced through breastfeeding.”

The Breast Bag is sold online and promoted through social media platforms and Mom Support Groups, Paediatrician and Gynaecologist rooms, Midwife and Local Baby Clinics. Follow the Breast Mom on InstagramFacebook.

(For more information, please contact Lucy Balona, Head: Marketing and Communication at CANSA at email Call 011 616 7662 or mobile 082 459 5230).

CANSA offers a unique integrated service to the public and to all people affected by cancer. CANSA is a leading role-player in cancer research and the scientific findings and knowledge gained from our research are used to realign our health programmes, as well as strengthen our watchdog role to the greater benefit of the public. Our health programmes comprise health and education campaigns; CANSA Care Centres that offer a wide range of care and support services to those affected by cancer; stoma and other clinical support; medical equipment hire, as well as a toll-free line to offer information and support. We offer a Tele Counselling service in seven languages free of charge. We also supply patient care and support in the form of 8 CANSA Care Homes in the main metropolitan areas for out-of-town cancer patients and CANSA-TLC lodging for parents and guardians of children undergoing cancer treatment.

Queries CANSA

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 072 197 9305 English and Afrikaans (text only)
 071 867 3530 isiXhosa, isiZulu, Sesotho, Setswana and Sepedi (text only)
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 0800 22 6622 Toll Free
 072 197 9305 English and Afrikaans (text only)
 071 867 3530 isiXhosa, isiZulu, Sesotho, Setswana and Sepedi (text only)


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