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ZZ2 100% Romanita Tomato Juice awarded CANSA Seal of Recognition

3 November 2020 – ZZ2 100% Romanita Tomato Juice has been awarded the CANSA Seal of Recognition denoting it as a CANSA Smart Choice food product for cancer risk reduction. #LowerCancerRisk #CANSASmart Choice #ZZ2Tomatoes

Wesley Browne, General Manager of Rugani Juice explains, “What distinguishes ZZ2 100% Romanita Tomato Juice from other similar brands is that it’s not made from concentrate. The juice is produced using freshly harvested tomatoes and an innovative extraction process that helps to maximise the nutritional content of the juice and create a great taste with no sugar, preservatives or colourants added.”

Changing poor diet and lifestyle choices have been shown to help reduce the risk for 30-40% of cancers by a vast body of science. CANSA recommends eating at least five servings of vegetables and fruits each day as part of leading a balanced lifestyle for overall wellbeing. Consuming vegetable juices as a healthy drink or cooking alternative is a convenient and effective way of adding more vegetables and nutrients to your diet.

“It’s wonderful to add ZZ2 100% Romanita Tomato Juice to the fold of CANSA Smart Choice products. It is high in lycopene, an antioxidant from the carotenoid family which also gives certain fruits such as tomatoes and watermelon their red or pinkish colour. Lycopene has further been linked through studies to many health benefits ranging from promoting heart health to lowering the risk of developing certain types of cancer. Researchers linked high lycopene intake to a 9% lower likelihood of developing prostate cancer. Daily intakes of 9–21 mg of lycopene per day found in at least 330ml of ZZ2 tomato juice, appeared most beneficial,” added Lorinda Van Dyk, CANSA’s Seal of Recognition Coordinator.

ZZ2 100% Romanita Tomato Juice is available in ready-to-drink 330ml or family-sized 750ml juice boxes. The Rugani Juice range, including the ZZ2 100% Romanita Tomato juice, is available at all Food Lover’s Market stores and Dis-Chem Pharmacies nationally. It’s also available on the Rugani Juice Online Shop.

CANSA aims to promote a smart, balanced lifestyle using the CANSA Smart Choice Seal on products as a tool to assist the public to easily identify products that may help to reduce cancer risk and to make healthier, informed choices. The CANSA Smart Choice trademark is only awarded to products that have undergone testing at an independent laboratory and which comply with the National Standards (SANAS) or similar International Standards (ISO), as well as the stringent evidence-based requirements for each category as set out by CANSA.

(For more information, please contact Lucy Balona, Head: Marketing and Communication at CANSA at email Call 011 616 7662 or mobile 082 459 5230.)


1. Marti, R., Valcarcel, M., Rosello, S. and Cebolla-Cornejo, J. 2019. Functional and health-promoting properties of tomatoes: it’s not just lycopene. In: Poretta, S., eds. Tomato chemistry, industrial processing and product development. Food chemistry, function and analysis, 9

2. Story, E.N., Kopec, R.E., Schwartz, S.J., & Harris, G.K. 2010. An update on the health effects of tomato lycopene. Annu Rev Food Sci Technol. 1:1-24.
a.(Story et al., 2010:1-2)
b.(Story et al., 2010:3)
c.(Story et al., 2010:4)
d.(Story et al., 2010:5)
e.(Story et al., 2010:6)
f.(Story et al., 2010:9)
g.(Story et al., 2010:10)
h.(Story et al., 2010:12)

3. Kowalewska, A. 2018. Integrating gender and nutrition within agricultural extension services nutrition information about tomatoes. Florida: INGENAES.
a.(Kowalewska, 2018:1)
b.(Kowalewska, 2018:2)

4. Bhowmik, D., Kumar, K.P.S., Paswan, S. & Srivastava, S. 2012. Tomato-a natural medicine and its health benefits. Journal of Pharmacognosy and Phytochemistry, 1(1):24-36.
a.(Bhowmik, 2012:24)
b.(Bhowmik, 2012:27)
c.(Bhowmik, 2012:28)
d.(Bhowmik, 2012:30)
e.(Bhowmik, 2012:33)

CANSA offers a unique integrated service to the public and to all people affected by cancer. CANSA is a leading role-player in cancer research and the scientific findings and knowledge gained from our research are used to realign our health programmes, as well as strengthen our watchdog role to the greater benefit of the public. Our health programmes comprise health and education campaigns; CANSA Care Centres that offer a wide range of care and support services to those affected by cancer; stoma and other clinical support; medical equipment hire, as well as a toll-free line to offer information and support. We offer a Tele Counselling service in seven languages free of charge. We also supply patient care and support in the form of 8 CANSA Care Homes in the main metropolitan areas for out-of-town cancer patients and CANSA-TLC lodging for parents and guardians of children undergoing cancer treatment.

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