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CANSA Awarded Outstanding Breast Cancer Awareness Campaign Award by UICC

2024 – In recognition of CANSA’s breast awareness campaign, dedicated to raising awareness about breast cancer during October and throughout the year, CANSA was awarded the Breast Cancer Awareness Month Campaign Award by the Union for International Cancer Control (UICC).

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In honour of Breast Cancer Awareness Month in October, PEP, South Africa’s largest single-brand retailer, partnered with the Cancer Association of South Africa (CANSA) to launch The Dry & Detect Towel Initiative.

An estimated half a million towels, hand towels and face cloths were donated to CANSA Care Centres across the country to help remind women to check themselves – keeping breast self-exams top of mind when their tops are off.​

Each towel includes a tag containing crucial information on conducting self-exams, along with a QR code that links to an educational microsite featuring further resources.

The towel serves as a gentle reminder that early detection of breast cancer can significantly improve survival rates.​

By encouraging women to become familiar with the normal look and feel of their breasts, this initiative aims to help them notice any unusual changes early on.​ Read more…

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