Wear a Doek that makes a Difference
11 August 2020 – Pink Trees for Pauline (PTFP) in association with CANSA have partnered again and invite all clubs, workplaces, schools, institutions and individuals to embrace #doekwithadifference (wearing a head wrap or scarf) OR wrapping trees in the community in pink fabric.
Adri Jansen van Nieuwenhuizen, Managing Director from PTFP, says: “We’re very excited about #doekwithadifference which has become a firm favourite since its launch in 2018. This year your #doekwithadifference is more colourful than ever and will be sold to raise funds at R100 each. We’re hoping to bring awareness and raise funds towards CANSA’s care and support programmes. Individuals and companies can still show their support by buying the pink fabric at R30 per metre and wrapping trees in their local towns and communities. Doeks and fabric are available at CANSA Care Centres and people are encouraged to show their support by using the hashtag #doekwithadifference on Instagram and Facebook when posting. While the sale of doeks was launched in Women’s Month (August), fabric for wrapping trees may be purchased from 5th September until the 31st October 2020.”
Gerda Strauss, CANSA’s Head: Service elaborates, “The #doekwithadifference campaign aims to wrap in colour and unite in hope. COVID-19 has brought many challenges to us this year and created a greater need for our services. Funds raised from the sale of doeks and pink material will go a long way towards contributing to continued care and support. Showing support in your community is also a great team building opportunity and companies (big or small) could further engage with #doekwithadifference by launching ‘spin-off initiatives’ such as ‘Wrapped on Wednesday’ or ‘Best Wrapped’ and share photos on social media platforms to generate interest. Some companies even run competitions for the most head wraps / scarves sold.”
Traditional head wraps have long been worn for cultural, religious or fashion purposes. The #doekwithadifference campaign gives wearers the chance to communicate a non-verbal message of hope and support to those affected by cancer, while raising much necessary funds towards care and support programmes. The colourful African wax print doeks can also be used as attractive table runners.
“Those who purchase a doek will receive a 25% discount voucher on the following screening options at CANSA Care Centres: Clinical Breast Examination; Clinical Breast Exam with the breastlight; Pap smear (early detection of cervical cancer); FotoFinder screening (skin and mole analysis) or Prostate Specific Antigen (PSA) blood test which is screening for prostate cancer,” added Strauss.
Funds raised from the 2019 campaign helped CANSA to allocate funding towards a Care Room for elderly patients in Ermelo, medical equipment, patient transport, oxygen supply, stoma bags and accommodation at CANSA Care Homes for patients receiving treatment far from home.
(For more information, please contact Lucy Balona, Head: Marketing and Communication at CANSA at email email@example.com. Call 011 616 7662 or mobile 082 459 5230.)
CANSA offers a unique integrated service to the public and to all people affected by cancer. CANSA is a leading role-player in cancer research and the scientific findings and knowledge gained from our research are used to realign our health programmes, as well as strengthen our watchdog role to the greater benefit of the public. Our health programmes comprise health and education campaigns; CANSA Care Centres that offer a wide range of care and support services to those affected by cancer; stoma and other clinical support; medical equipment hire, as well as a toll-free line to offer information and support. We also supply patient care and support in the form of 11 CANSA Care Homes in the main metropolitan areas for out-of-town cancer patients and CANSA-TLC lodging for parents and guardians of children undergoing cancer treatment.
Visit www.cansa.org.za or contact the nearest CANSA Care Centre, call CANSA toll-free 0800 22 66 22 or email: firstname.lastname@example.org. In addition to online resources and Facebook support groups, CANSA offers multi-lingual support on WhatsApp: 072 197 9305 for English and Afrikaans and 071 867 3530 for isiXhosa, isiZulu, siSwati, Sesotho and Setswana. Follow CANSA on Facebook:
CANSA The Cancer Association of South Africa, Twitter: @CANSA (http://www.twitter.com/CANSA), Instagram @cancerassociationofsouthafrica, LinkedIn and Pinterest.