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Research Study – Exploring Individual Differences in Online Health Seeking Behaviour

Members of the public are invited to take part in a study looking at the extent to which adults use the internet for health-related behaviours, including information and support seeking.

The study is the second phase of a larger research project being conducted by researchers at the University of Buckingham in the UK and the University of Stellenbosch. The study will provide researchers with a better understanding of the differences in online health-seeking behaviours among adults.

The research is important as there is little current understanding of adults’ use of the internet with regard to health behaviours, therefore, your participation in the research will be very valuable.

Anyone over 18 years of age can participate in the research and participants do not need to have any particular health status or have engaged in specific online activities in order to take part.

The survey takes about 15-20 minutes to complete and anyone over 18 years of age can participate. The questions in the survey will first ask some demographic information about the participant, followed by questions exploring how often the participant engages in various health-related online activities. There are also several measures that explore individual differences.

Participate in the survey here

The study has no commercial interests or affiliations and has received full ethical approval.

For more information about the study, please contact the researcher on the details provided below.

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