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Freya Hats Awarded CANSA Seal of Recognition

14 October 2021Freya Hats is a perfect fit to receive the CANSA Seal of Recognition (Protection Category). Local, handmade, and sustainable, the hats also comply with international safety standards regarding sun protection properties and are available for men, women, and children, receiving the endorsement from CANSA. #LowerCancerRisk #CANSASmart Choice #SunSmart

Elize Joubert, CANSA CEO, says, “CANSA welcomes Freya Hats to our ‘lifestyle basket’ in our drive to help reduce the risk of cancer. The CANSA Smart Choice programme is part of an ongoing effort by CANSA to lower exposure to carcinogens and other risk factors associated with cancer development, such as solar radiation. Freya Hats have a UPF 50, which is the highest level of ultraviolet protection factor in UV protective garments which is denoted with a CANSA Smart Choice swing tag. Their hats are 100% cotton which is environmentally friendly and are hypoallergenic and benefit and protect the whole family, by including a baby and kids’ range. The hats should of course be used in conjunction with a CANSA approved sunscreen, and good SunSmart habits to ensure optimal protection from the sun.”

Stephanie Brearley, founder of Freya Hats, is delighted with the new partnership with CANSA, “Freya Hats is a small local business with a steadfast commitment to sustainability. We believe in creating fashion with a purpose, and a portion of all sales is donated to various charities that support women and children in need. CANSA has a brilliant reputation and by partnering with them it builds trust that our hats offer the best protection from the sun. South Africans love spending time in the sun, especially during summer, and we want to make sure they do it safely.”

With a desire to create sustainable fashion pieces with a purpose, Freya Hats was established. Each hat is packaged in custom-made drawstring bags that are reusable and plastic-free. These bags are made from end of roll or discarded fabric. The hats are gender-inclusive, made for the fashion-forward individual. Freya hats further donate a portion of all profits to charities that support women and children in need such as The CORA and Sithanda Upliftment Projects.

The CANSA Seal was introduced to encourage South Africans to read product labels and to assist them in making informed choices – the aim being to promote smart, balanced lifestyles. The protection category includes UV protective clothing as UV radiation can penetrate fabric. Hats with a broad brim that cover the ears and back of the neck and bear the CANSA Seal of Recognition, should be part of a protection kit keeping you safe from the sun.

The CANSA Smart Choice trademark is only awarded to products that have undergone testing at an independent laboratory and which comply with the National Standards (SANS) or similar International Standards (ISO), as well as the stringent evidence-based requirements for each category as set out by CANSA.

Hats can be ordered online via

(For more information, please contact Lucy Balona, Head: Marketing and Communication at CANSA at email Call 011 616 7662 or mobile 082 459 5230.)

CANSA offers a unique integrated service to the public and to all people affected by cancer. CANSA is a leading role-player in cancer research and the scientific findings and knowledge gained from our research are used to realign our health programmes, as well as strengthen our watchdog role to the greater benefit of the public. Our health programmes comprise health and education campaigns; CANSA Care Centres that offer a wide range of care and support services to those affected by cancer; stoma and other clinical support; medical equipment hire, as well as a toll-free line to offer information and support. We offer a Tele Counselling service in seven languages free of charge. We also supply patient care and support in the form of 8 CANSA Care Homes in the main metropolitan areas for out-of-town cancer patients and CANSA-TLC lodging for parents and guardians of children undergoing cancer treatment.

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 071 867 3530 Xhosa, Zulu, Sotho and Siswati


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